THE ICONIC – Fashion Shopping

23.8K reviews
Content rating
Rated for 3+
1M+
Downloads
Content rating
Rated for 3+
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About this app

Seamless shopping, at your fingertips. With 300,000+ products across women’s, men’s and kids’ fashion, footwear, accessories, beauty, sportswear, kidswear and homewares, THE ICONIC app is your one-stop fashion and lifestyle destination. Shop thousands of leading brands, from global names like Nike, adidas and Levi’s to local favourites like CAMILLA AND MARC, Bassike, St. Agni and Christopher Esber, with FAST shipping, FREE returns and 3-hour delivery in Sydney. Plus, you’ll also unlock personalised offers, curated edits, wishlist alerts and other special features — only on the app.

THE HOME OF FASHION AND LIFESTYLE
Explore the brands you love, discover what’s new, and shop it all with ease in the app. Enjoy new arrivals and shopping inspiration in one feed, along with personalised offers, seamless checkout, real-time order tracking and more — all at your fingertips.

THOUSANDS OF BRANDS, ALL IN ONE PLACE
From global names to local favourites, shop an unmatched range of women’s, men’s and kids’ fashion, along with sport, beauty and lifestyle brands. Discover luxury designers, cult-loved labels, emerging names and more.

TAILORED FOR YOU
Unlock personalised offers, loyalty exclusives, app-only deals and more on the ‘For You’ page — all chosen just for you. Plus, explore the brands you love, the styles you’ve been eyeing and the trends worth knowing with curated edits, tailored to your taste. 

FAMOUS FOR FAST
Need it sooner? We’ve got you. More than half of our orders arrive within 48 hours, with easy order and returns tracking in the app every step of the way.

YOUR LOYALTY, REWARDED
Your perks, in one place. Earn ICONS on every order and watch your Status Level climb in the dashboard. From your progress to your rewards, everything is easy to track so you can see what’s unlocked and what’s coming next.

WISHLIST ALERTS
Never lose the perfect find again. Turn on push notifications to get notified when your saved favourites drop in price or come back in stock. It’s the easiest way to stay in the loop on the pieces you’ve been eyeing — and add them to bag when the moment is right.
Get your fashion fix anywhere, anytime with our shopping app for Android.
Updated on
Nov 4, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    Personal info and Financial info
  • This app may collect these data types
    Personal info, Financial info and 3 others
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

23.3K reviews
Leanne Cronin
November 6, 2026
Great site with all the brands and awesome deals and discounts regularly. Customer service has been great too.
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Em S
November 20, 2022
Keeps crashing when I click to go into the app. Error message says "The Iconic has stopped". Really frustrating as it happens frequently! I have the latest version & have re-started my phone etc. *Update * Trying to purchase some items in the Black Friday Sale & cannot clear my shopping cart. Won't let me remove any items that I have decided I don't want to buy. I have tried logging in on my regular laptop & also on my android phone. You are missing out on sales because of this glitch!
7 people found this review helpful
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THE ICONIC
May 11, 2022
Hi Emelyn, thanks for reaching out. Apologies for any convenience caused. Please update to the new version (v2.88.1) of the app which was released late yesterday to resolve this issue.
Sophie H
March 18, 2026
Long time ICONIC user. I recently found out the “in stock” wishlist filter has been changed to show whether an item is in stock in any size, rather than in my selected size. This makes the feature useless, as my wishlist shows the same number of items whether I use the filter or not. If an item was completely out of stock, it would no longer appear in the first place. Please change it back so I can see whether a size 6 dress is actually in stock, not whether every other size is.
3 people found this review helpful
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What’s new

Enhancements, bug fixes and performance improvements to keep your app experience running smoothly.

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