Aura Rewards MENA

10.7K reviews
Content rating
Rated for 3+
1M+
Downloads
Content rating
Rated for 3+
Learn more
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About this app

Discover Lifestyle Rewards Tailored to You

Aura amplifies your every day, making sure the extraordinary is always within reach. Embrace a rewards programme that makes it rewarding to be you!

Enjoy personalised offers and exclusive rewards at an unrivalled collection of 50 brands you love, from fashion, beauty, dining and more.

Earn and redeem points every time you shop or dine at brands including H&M, American Eagle, Foot Locker, Boots, Bath & Body Works, The Cheesecake Factory, P.F Chang's, and many more.

Aura travels with you so that you can continue to earn and redeem points at participating brands across the UAE, Kuwait, Qatar, KSA, and Bahrain.

With an Aura membership, you earn points on every purchase.  Move up the tiers from Aura Hello to Aura Star and Aura VIP as you earn points and access more benefits and personalised offers.
With Aura, it's rewarding to be you! Earn and redeem points at 50 brands.
Updated on
Oct 29, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    Financial info and Messages
  • This app may collect these data types
    Location, Personal info, and Device or other IDs
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

10.6K reviews
Nive Thitha
October 30, 2026
I had purchased in PRIMARK last Saturday & when i tried to register my number in AURA app,there is a system issue so unable to register at that moment. Then store person also tried in their system but they were also not able to register my number.Then they told to call customer care & assured me that I will get back my points back to my account.Now it's been 1 week , I had called customer care multiple times & mailed them my original bills too.Ticket raised but my issue isn't resolved till now
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Sweety mamy
November 6, 2026
I just wanted to thank you. I really enjoyed shopping at your store today, everything was organized and clear. All the staff were very helpful and in service, especially the lady who assisted me ( Rosalie kids fitting room ) and ( jay louie kids vm . They was so kind, polite, and helped me with all there heart. Thank you for the wonderful service. I will definitely come back again.
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Maha Alghuyaythi (:D)
March 27, 2023
I made a purchase on one of the stores associated with Aura, my Aura account was linked but Aura said I don't have any transactions so I didn't get any points from that purchase. EDIT: It happened to me more than once, and I'm sure it will keep happening. There's always an issue whenever I want to pay, they always ask for my details more than once. Sometimes I'm on the system, sometimes I'm not.
20 people found this review helpful
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M.H. Alshaya Co. W.L.L.
March 27, 2023
Oh no! We sincerely apologize for the troubles you've had with the app. We'd be happy to take a look into this for you, please contact us at [email protected]. Thank you.

What’s new

Tier journeys just got clearer—your upgrade and renewal are now shown in your local currency, so you know exactly what it takes to move up. Discover brands in a whole new way with our refreshed, modern design and make them your own by adding favorites with a simple tap. And with the new “Near Me” option, you’ll always know which brands are closest to you—making your Aura experience more personal than ever.