H&M

1.04M reviews
Content rating
Rated for 3+
100M+
Downloads
Content rating
Rated for 3+
Learn more
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About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
H&M app - shopping made easier! Browse,shop and keep an eye on the latest trends
Updated on
Nov 10, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    Location, Personal info and 3 others
  • This app may collect these data types
    Location, Personal info and 6 others
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

1.03M reviews
Kei
May 24, 2022
WORST experience ever buying online with H&M. Have been trying to get a refund for 2 weeks already. First their system was down, then their customer service took a week to get back to me. Then they arranged pick up at a time their delivery partner does not support. 2nd time told me wrong info, 3rd time the pick up arrived on completely diff date. Had to constantly chase them for updates and fix their mistakes. No proactive communication. Returns process is troublesome with multiple forms.
9 people found this review helpful
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Kendrick Tang
April 18, 2023
Had a problem with logging in to my account for a long time through the app, even though I have keyed in the correct email and password. I contacted customer service to assist me in the problem and they were not helpful in solving my issue as they only told me to reset my password, uninstall and install the app, clear cache etc. I have reset my password probably a 100 times by now and done all the troubleshooting methods recommended by them and still no luck. Worst app ever.
75 people found this review helpful
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Ronaldo Singh
August 29, 2026
Most horrible service and policy they have they said that the refund has been credited and yet it been 7 days not credited to my account and when I ask for the refunded receipt they can't provide me the details of the receipt, never used this app they should be ban
11 people found this review helpful
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What’s new

The H&M app has been refined to give a more seamless shopping experience:
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.